By Digital signage encompasses any electronic displays used to display information local to your property, advertisements, menus, welcome messages etc. As opposed to static signs, digital signage allows you to update content remotely in real-time. Visitors appreciate thoughtful touches that make them feel welcomed. Digital displays at key locations can greet them, provide wayfinding, promote amenities and highlight ongoing events on the property. Strategically placed digital signage makes for savvier marketing as well. Now let’s explore specific ways we can deploy digital signage for hotels to better visitors’ experiences.
Welcome Visitors from the Start
Imagine driving up to a hotel only to find a dimly lit, lacklustre entrance devoid of any greetings. Not very inviting, is it? Now envision driving up to bright, prominent digital displays welcoming you by name and directing you to reception. What a difference! Hotel digital signage sets the stage for the hospitality experience you wish to provide even before visitors set foot into the lobby.
Personalized welcome signs double up as digital art installations as well. Position slim portrait displays along the driveway or entryway showcasing rotating, colourful branded imagery or even Instagrammable visitor spots!
Guide Traffic Flow with Digital Directories and Wayfinding Signage
Lobbies, convention centres and malls can get confusing with myriad hallways and spaces. Digital wayfinding signage points visitors where they need to go without excessive static sign clutter. Strategically positioned 42-65 inch commercial grade displays with floor maps and directions to key locations and services ensure effortless navigation across your property.
Now here’s where digital signage gets really clever – integrate with your meeting room management system to update directories automatically. As venues get rearranged for events or floors get assigned to groups, have your digital signage dynamically reflect accurate, real-time room or wayfinding information!
Promote Services with Targeted, Engaging Content
Well-placed commercial displays highlight specialised services and promotions. Draw convention attendees to ballrooms by showing schedule of speakers. Promote spa packages available mid-week to leisure visitors looking to unwind. Displays at the restaurant entrance can dynamically showcase daily menus and highlight regional ingredients and dietary information to improve compliance.
Analytics from strategic digital signage placements also provide engagement data and customer interests to further personalise content. Building a smarter, data-driven customer experience journey powered by engageable signage is now possible without expensive hardware upgrades. Cloud-based software even allows you to easily manage numerous displays from a central interface.
Entertain Guests with Smart TV Signage
Gone are the days when hotel room TVs only offered basic cable channels. Today’s smart HDTVs present a unique digital signage opportunity. While static channel guides or hotel service loops get ignored, interactive smart TV signage keeps visitors engaged. Integrate with OTA and PMS data to display personalized greetings welcoming loyalty members.
Promote in-room dining with dynamic menus showcasing seasonal ingredients. Offer one-touch ordering and simplify billing to the room. Guest-facing operations data like housekeeping statuses or pool hours also reduce in-person queries.
Even when not actively interacting, smart signage entertains. Cater branded, informative content like upcoming events at the property, local weather, airport wait times or even Instagram feeds aggregated from the hashtag for your hotel! Contactless apps take the experience up another notch.
Digital displays further enable hands-free, minimal-touch environments to inhibit virus spread. Signage initiates doors to open automatically, confirms deck and elevator sanitisation, offers QR previews of paper collateral, and enables no-touch deliveries. As hotels adapt operations to new public health realities, strategically leveraging signage builds guest confidence.
In Summary
Hotels have a remarkable opportunity today to use digital signage in creative, chic ways not possible previously. Deployments at key locations using commercial-grade solutions engage and assist – rather than bombard – your visitors. Keep signage content dynamic while blending into your hotel’s and clientele’s aesthetics. With data analytics woven into your overarching hospitality strategy, you can build memorable visitor journeys that turn one-time guests into loyal, returning visitors.
